Guest speaker: Pete Housley
Pete Housley is the Chief Marketing Officer at Unbounce, the leader in AI landing pages and conversion intelligence software for marketers. He is a senior executive with President, CEO, CMO & CRO experience including retail, hospitality, digital pure play, and consumer goods industries. Pete served as Chief Revenue Officer at INDOCHINO from 2015-2021 achieving ~45% CAGR through his strategic and operational leadership. He is best known for his ability to build disruptive brands while blending tactics from various channels such as digital and performance marketing to achieve high-scale growth.
In this episode, Kailey sits down with Pete to discuss how marketers are using AI in their workflows today to increase efficiency and ROI. From improving campaign conversions and reducing time spent on execution to generating predictive audiences, get inspired to boost your AI adoption.
Moving forward with AI adoption all starts with your data. You need to have a strong foundation with high quality data, otherwise you may not get the results you want.
AI tools like ChatGPT have dramatically enabled content creation. Now, solopreneurs and founders can do everything a full service agency can do, even though they lack a marketing team.
Chatbots with AI functionality just might be the area where AI adoption is highest, especially in customer support. Those files can be loaded into AI chat tools and used in a self-serve environment for customers and is an efficient tool for call center agents.
“If you're going to get on the AI trend, you need a solid data foundation. Structured data that is repeatable, that is a universal source of truth. My opinion is that companies and even well, well run enterprise-level companies often have a long way to go on their data maturity curves. The cost of business transformation, moving off of legacy systems and old databases can sometimes be overwhelming to companies and they get stuck.” – Pete Housley
*(04:24) - Pete’s career journey
*(10:38) - Trends that are impacting marketing and customer engagement in tech
*(18:30) - Where companies are in their AI adoption curve
*(28:54) - How Pete defines “good data”
*(36:20) - Pitfalls of AI that we should avoid
*(43:28) - Changes on the horizon in AI and marketing
*(45:13) - Pete’s recommendations for upleveling customer experience strategies