Spring 2023 Report

The Leading Customer Data Platform

Based on 500+ reviews, Segment is a top ranked CDP with 96% of users rating 4 or 5 stars, 91% customer recommendation rating, 90% ease of use score, and the largest market presence amongst all vendors

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Illustration: The Leading Customer Data Platform}

“Segment is a reliable customer data platform that helped us scale. Using Segment throughout the years has saved us the time required to connect and sync data between tools. Easiness of use, perfect documentation and the ability to debug events in Segment makes it the perfect tool."

Daniel Korczynski — Head of Product, Enterprise

Illustration: Leader Spring 2023

Enterprise Leader

G2 badge: Enterprise Leader

Mid-Market Leader

G2 badge: Mid-Market Leader

United Kingdom Leader

G2 badge: United Kingdom Leader

Europe Leader

G2 badge: Europe Leader

In this comprehensive G2 Grid® report on the CDP market, you’ll get:

  • Detailed profiles and customer ratings of the top CDPs on G2
  • Stack rankings of CDP vendors based on validated reviews from customers
  • Customer scores based on ease of use, likelihood to recommend, support, and more

Customers rank Segment

4 or 5

Star rating from 500+ reviews


Rate Segment as easy to use


of Segment customers are likely to recommend

Read the full report to see why.

Get the full report

See why reviewers on G2 love Segment

“Exceptional product, with amazing support! I've been using Segment for a while now, and the product has delivered on the core promise every single time. Segment makes data collection incredibly easy. Thus businesses can benefit from the power of data at any stage of development. Not even mentioning the power of having data from various sources under one roof.”

Giorgi Shelia — Product Marketing

“Segment is the perfect tool for combining user data across platforms and sources, which makes it possible to very quickly start extracting value from your datasets without first having to spend a huge amount of time and resources. The ability to easily identify users across their devices and different touch points has made it possible to visualize and analyze the entire digital customer journey from A to Z.”

Terje Sakariassen — Technical Project Manager

“Segment has allowed us to level up our data game across every department. Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate.”

Seth Erdman — Product Manager

“The tracking foundation for any SaaS, Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning. In essence, Segment makes everyone much more productive, tech and marketers alike.”

Gilles Bertaux — CEO

Interested in hearing more about how Segment can help you?

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