Segment Events

During this session, we’ll demonstrate exactly how Segment’s CDP breaks down data silos and makes it easy for data teams to unify and enrich their customer data, so marketers can activate the power of predictive AI and personalization at scale.

Join us for an insightful webinar where we'll illustrate how to identify specific Segment use cases to support your strategic company goals with Segment’s best practices in mind. Through a mock customer example, we'll demonstrate how first-party data collection with Segment can be leveraged to drive business growth and enhance customer engagement. This will be a great session for marketers and non-technical users to better understand how they can make the most of their data in Segment. Attendees will walk away with a clear understanding of how to use a funnel approach to identify relevant use cases, define intentional data tracking, and activate across tools and channels to support and influence business goals.

In this interactive session, our GA4 expert will talk through how to best use Segment to manage your data, destination use cases, and answer any GA4 migration or adoption questions you may have.

During this webinar, we’ll discuss how you can start to add more complexity to your data strategy: whether by introducing more instrumentation, building more audiences, or by joining profiles together in more creative ways. All so you can set yourself up for effectively activating your audiences to drive funnel conversion. 

Join Kathryn Murphy, VP of Product at Twilio, and Rick Kenney, former Head of Consumer Insights at Salesforce, and current Managing Director of Leading Lights, as they discuss the findings and implications of Twilio Segment's fifth annual State of Personalization report.

Learn to craft, implement, and maintain precise ID resolution rules within Segment through engaging demos, and ensure your customer profiles are accurate and trustworthy.

Learn to craft, implement, and maintain precise ID resolution rules within Segment through engaging demos, and ensure your customer profiles are accurate and trustworthy.

Learn to craft, implement, and maintain precise ID resolution rules within Segment through engaging demos, and ensure your customer profiles are accurate and trustworthy.

In today's data-driven landscape, precision matters more than ever. That's where Protocols steps in. It's not just a solution; it's a game-changer. In this special, customer-focused webinar, you’ll learn how you can unlock the full potential of your data with Protocols.