Segment Events

Connect with the Segment community to learn how good data can power every team.

Jul. 24, 2024 • Virtual

Featured
Webinar

Unlock the Future of Customer Experiences with AI

Join us to hear Chris Lyon, VP of Software Engineering at Twilio Segment, unpack why the combination of good data, communications, and AI is the key to unlocking the future of customer experiences. Then, in a special Fireside Chat, Sylvia Sierra, Performance Marketing Team Lead at investment advisor, The Motley Fool, will share firsthand insights on how they are leveraging CustomerAI to save time and drive revenue — a win, win!

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Webinar

May. 8, 20241:00am UTC

Building Your Privacy-Compliant Customer Data Platform with First-Party Data

During this webinar, we’ll demonstrate how Twilio Segment’s leading Customer Data Platform enables compliant and consented data use so you can build a single view of your customer and transform customer engagement.

Webinar

Jun. 12, 20249:00am UTC

Building Flexible Data Architectures for Enhanced Customer Engagement

In this interactive session we sit with Kevin Niparko, VP of Product at Twilio Segment, to learn how modern enterprises can quickly and continuously adapt to the proliferation of tools and technologies.

Webinar

Jul. 12, 202312:00pm UTC

Building A Rock-Solid Data Foundation For Your Business

Join us on July 12 as we kick off our Summer School Series and discover how, with a rock-solid data foundation, brands like Domino’s and IBM were able to reduce customer churn by 29% and decreased their customer acquisition cost by 69% with Twilio Segment’s leading Customer Data Platform (CDP).

Webinar

Apr. 12, 202312:00pm UTC

Building a Modern Data Foundation: How CrossFit is Solving for Today and Building for Tomorrow

In this interactive webinar, we sit down with Crossfit to learn about their ongoing evolution from siloed, batch-based system to an integrated, event-driven architecture that is built on a foundation of Twilio Segment and Snowflake.

Webinar

Jan. 11, 202412:00pm UTC

AI and First Party Data: The Foundations for Successful Advertisers

In this Advertising Week panel, VP of Marketing at Twilio Segment, sat down with Snap Inc. and The Trade Desk for a conversation focused on the role of AI in programmatic ad delivery, advertiser growth strategies, and how platforms are preparing for the cookieless world.

Webinar

Aug. 16, 202312:00pm UTC

Adapting your Data Strategy on the Road to Mastery

During this webinar, we’ll discuss how you can be the leader in your category. It requires your organization to  intelligently leverage data to deliver personalized, multi-channel customer experiences at scale. All so you can exceed customer expectations and stay ahead of the competition.

Webinar

Feb. 23, 202312:00am UTC

Achieving a Customer 360 View with Snowflake and Segment

In this webinar, Partner Solutions Engineers from Twilio Segment and Snowflake, will discuss the importance of achieving a 360 view of your customer and what tools you need to build one–without sacrificing your bottom line.

Webinar

Jan. 25, 202312:00am UTC

4 Ways to Future-proof Your Customer Acquisition Strategy

 In this webinar, Twilio Segment’s Sr. Product Marketing Manager will discuss how to drive efficient marketing growth—from acquisition to retention. We’ll cover the basics, like how to calculate customer acquisition cost (CAC) and drive lifetime value (LTV), then dive deeper into best practices and optimization tips you can use to drive long-term marketing efficiency and success.

Webinar

May. 18, 202310:00am UTC

4 Formas de Preparar Sua Estratégia de Aquisição de Clientes para o Futuro

Saber cómo adquirir clientes de alto valor y optimizar su valor de vida es más importante que nunca. En este seminario web, El Ingeniero Principal de Soluciones y la Líder de Ventas de Twilio Segment para Latam discutirán cómo impulsar un crecimiento eficiente, desde la adquisición hasta la retención.

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