Inflection (Source)
Inflection.io is a B2B marketing automation platform built for SaaS companies to address the challenges faced by PLG companies. Drive adoption, expansions, and delightful engagements for your product users based on their new identity profile
Inflection sends Email deliverability Events (along with campaign info) to analyze and view email & campaign performance in any product analytics destination Segment offers, like Mixpanel, Amplitude etc.
Send selective email events (link clicks, email opens etc.) to Segment.
Send custom events from Inflection to your data warehouse during any campaign run using campaign flow steps (coming soon).
How Inflection Works
Inflection gives you the unified identity profile of your customer – a single view of the customer’s product, people, and account activity data. You can drive marketing campaigns for your product-led business without being limited by the number of contacts in your CRM and data warehouse. Move beyond personalization to contextualize your customer communication across the life cycle for a meaningful engagement.
Inflection can receive product activity data from Segment as a destination.
Get more out of Inflection with Segment
Inflection has a direct connection to Segment, so your product events can be first-class data for email segmentation and personalization.
Get a single view of the customer across Segment and CRM with Inflection's unified identity profile.
Deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder purpose-built for product-led growth.
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Integrate Inflection (Source) with Segment
Segment makes it easy to set up Inflection (Source).