Enables “Passport,” a responsive email template builder, so marketers can develop marketing emails using HTML code blocks or a drag-and-drop interface
Supports email personalization by enabling customizable subject lines, targeted customer lists based on location, and segmented lists by behavior
Integrates with SMTP relay and Send API so developers can monitor email traffic, send customizable, responsive designs using loops, conditions, and segments using Mailjet’s templating language
How Mailjet works
Keeping your Mailjet subscribers and their attributes (like gender, subscription, last login, etc.) up to date usually means writing a custom script to ping its API whenever those attributes change. You’ll either have to run the script every night to make sure subscribers are up to date based on your database, or you could write a custom library that hits the API in realtime as people use your site and their attributes change. Getting subscriber activity and campaign data out of Mailjet and into a data warehouse would require a custom ETL process using its export API. Additionally, if you want the email activity to show up in your realtime analytics tools, you’ll be required to do even more custom development work.
Get more out of Mailjet with Segment
Segment entirely removes the need to build a connection to the Mailjet API yourself. Anytime you
identify a person on your site, they’ll be added to a contact list or, if they’re already on it, their traits will be updated based on your Segment
traits. Another powerful way that Mailjet connects with Segment is as a cloud app data source. Connect the source and all your Mailjet email activity (like Email Delivered, Opened, Clicked, Unsubscribed, and more) gets sent in realtime to all your integrations that can accept events and also synced to your Segment data warehouse. You won’t need to do any additional development to configure any of these features.