Facebook Pixel
Ad conversion, tracking, and remarketing
Streamlines conversion, tracking, and remarketing, so marketers can manage ads from one platform
Uses prospecting tool to target ads to lookalike audiences
Allows marketers to optimize cross-platform ads for custom conversions and see when users viewed content, searched for a product, interacted with their wishlist, or added payment info
Uses Javascript Tag API to track audiences and custom user events like page visibility and page length
How Facebook Pixel works
The Facebook Pixel is powered by a Javascript library that needs to be added to every page of your site in order to track page views. In addition to collecting page views, the ability to collect the actions that people take on your site, and details about those actions, is what makes the Facebook Pixel so valuable. It has a standard set of events, mostly Ecommerce events like product views, adds to cart, and purchases. Those events allow you to create more targeted ads for users based on their behavior, down to showing them ads about specific products based on what products they’ve seen or added to their cart. Each unique event you want to track will require custom code to be added to your site that can also populate dynamic data like product sku, name, and price from your site database.
Get more out of Facebook Pixel with Segment
When you use Segment there’s no need to write custom code or to use Facebook’s Javascript library in order to start using Facebook Pixel. Segment page views and events are automatically translated into corresponding Facebook Pixel events in the background. The standard set of Ecommerce events in the Segment Spec get mapped to the standard set of Facebook Pixel Ecommerce events without any additional code. You can also use the event mapping settings in Segment’s Facebook Pixel integration to trigger other standard Facebook events, like Lead and CompleteRegistration, based on your existing Segment events. Standard Segment user traits like birthday, city, gender, also get passed through to the Facebook Pixel.
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Integrate Facebook Pixel with Segment
Segment makes it easy to set up Facebook Pixel.