Nielsen DCR
Segment makes it easy to set up Nielsen DCR.
Accepts device-mode data from both Analytics.js and mobile sources
Supported on mobile apps and web browsers
How Nielsen DCR works
Consumers engage with digital content across many platforms, so it's imperative that market participants have clear knowledge of their total content consumption. Nielsen's Digital Content Ratings provides that insight by including video and static content ratings for web pages and app sections.
Get more out of Nielsen DCR with Segment
The Nielsen DCR integration allows you to instantly send any customer data to Nielsen DCR. The Segment-Nielsen DCR integration can receive data from the following sources: Website (Analytics.js javascript library), Mobile (Our iOS and Android libraries).
Each method describes a distinct type of information about a customer. The Nielsen DCR integration supports the following Segment API methods: track, page/screen.
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Integrate Nielsen DCR with Segment
Segment makes it easy to set up Nielsen DCR.