Crawls website text and images and automates digital catalogue and scoring of web content so marketers can monitor and identify most popular content, intensity of user engagement, and likelihood of user return
Enables drag-and-drop segmentation, allowing teams to target customers based on channel, revenue, growth, or at-risk status
Integrates with more than 65 popular platforms like Twitter, AdRoll, Campaign Monitor, and Google Ads, so marketers can utilize cross-platform data at a glance
Allows marketers to personalize help desk, mobile, in-app, or web messages, so customers can see personalized product recommendations or articles based on their interests
How Lytics works
Get more out of Lytics with Segment
Segment automatically maps
track data straight through to Lytics in the format it expects. That set of customer data is enough to power most Lytics implementations. In some cases it’s useful to record data from mobile apps or your backend server to the Lytics API. When you use Segment, any data you’re already collecting from those libraries can be passed through to Lytics as well.