LinkedIn Audiences

User acquisition, Ad targeting

  • Drives user acquisition from the LinkedIn platform

  • Supports audience uploads that can be used to target and suppress customers

  • Allows creation of lookalike audiences based on uploaded audiences

LinkedIn Audiences

Segment’s LinkedIn Audiences integration is available for Personas customers only. In order to use LinkedIn Audiences, Personas customers must connect the LinkedIn Audiences destination to their selected Personas audience(s) from the Personas UI. Once connected, the Personas audience will appear in LinkedIn's Ads Manager for users to retarget, suppress, or create Lookalike Audiences. From there, Segment Personas will automatically update audiences in LinkedIn as users enter and leave audiences.

LinkedIn Audiences

In order to use LinkedIn Audiences with Segment, you need to be using our Personas product. Request a demo to learn more.

Using LinkedIn Audiences with Personas enables you to:

  • Streamline and automate workflows for audience creation and management

  • Improve advertising efficiency with real-time retargeting and suppression

  • Increase reach with optimized match rates from accurate, comprehensive customer profiles

  • Drive acquisition via Lookalike Audiences based on high-quality Personas audiences

Personas offers an intuitive drag-and-drop interface to create Audiences that can sync directly to the LinkedIn platform. Every time new customers are added to that audience, it will be automatically updated in LinkedIn, ensuring that your suppression and retargeting audiences stay fresh, and preventing you from having to manually update audiences as they change.

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Integrate LinkedIn Audiences with Segment

Segment makes it easy to set up LinkedIn Audiences.