FactorsAI

Marketing analytics & revenue attribution

AI-fueled automated insights: Perform root-cause analysis and discover what efforts are helping and hurting conversions with automated CRO insights.
30-min onboarding: Intuitive onboarding across ad platforms, website, MAPs, CDP, CRM & more. Connect all the data you care about under one roof in minutes.
Marketing Analytics: Comprehensive suite of marketing analytics functions across campaigns, web, sales funnels — all the way into pipeline and revenue.
Revenue Attribution: Optimize ROI and determine the influence of each customer touchpoint with cutting-edge multi-touch attribution modeling
Customer Journey Mapping: Visualize the entire customer journey from first-touch to deal won at an account and user level.

How FactorsAI works

Along with a range of no-code integrations with ad platforms, CRM, chatbots and more, Factors uses a lightweight javascript code to track customer behavior on your website. This SDK code may be installed on webpages of interest using GTM. Without installing this code, your marketing analytics may remain incomplete. Once your marketing, web, and revenue data sources are successfully integrated, Factors is all set to monitor, analyze, and optimize the entire customer journey with custom KPIs, flexible funnels, multi-touch attribution, and automated insights.

Unlock a robust suite of marketing analytics and revenue attribution functions with Factors.ai

AI-fueled automated insights for data-driven evidence into what’s helping and hurting conversions

Powerful, customizable funnels & KPI reports for customer journey analysis from campaigns, web, CRM

Get more out of FactorsAI with Segment

When you use Segment to send data to FactorsAI, instead of needing to work with FactorsAI APIs and SDKs, your developer only needs to learn Segment’s API. Once Segment is installed, your customer data will also be sent to your other tools like email, chat, push, ad conversions, etc. Using Segment also allows you to easily integrate additional data sources like email, livechat which will send events like Email Delivered, Email Clicked, Live Chat Started etc. These additional events are critical when analyzing user conversions and by using Segment it can be done easily without the need to write custom code.