Dynamic Yield by Mastercard Audiences

Get more out of Dynamic Yield with Segment

Target Experience OS Campaigns with Segment’s Cross-Channel Segmentation Engine

The direct integration between Segment and Dynamic Yield enables the seamless data transfer between the two platforms, allowing businesses to effortlessly leverage customer data from Segment to personalize experiences through Dynamic Yield's powerful personalization engine. This integration streamlines data synchronization, enhances marketing efficiency, facilitates targeted campaigns, and empowers businesses to deliver hyper-personalized experiences at scale, ultimately driving higher engagement and conversion rates.

Key benefits of our integration: 

• Streamline Data Synchronization by enabling automatic transfer of customer data between Segment and Dynamic Yield, eliminating manual intervention and ensuring real-time data accuracy for personalized campaigns.

• Enhance Marketing Efficiency by rapidly deploying targeted campaigns based on rich, up-to-date customer insights, maximizing the impact of marketing efforts and driving higher ROI.

• Scale Your Personalization Efforts by seamless creation and delivery of hyper-personalized experiences at scale, leveraging comprehensive customer data to tailor content and recommendations across various touchpoints, fostering deeper customer engagement and loyalty.