The world’s biggest companies - Amazon, Netflix, etc - have set the gold standard for data-driven customer experiences.
For years, few had the same resources to build the same level of data infrastructure themselves.
But this has changed.
Using hard-learned lessons working with thousands of businesses, from SMB to the Fortune 500, this book outlines a blueprint for implementing customer data strategies to rival industry titans.
It’s the definitive blueprint for any business navigating the most important business model shift of our time.