Introducing Linked Audiences: The Future of Personalized Marketing

Twilio Segment's Linked Audiences enables marketers to easily create personalized audience segments from warehouse data with a user-friendly, no-code interface.

By Sean Spediacci

Digital marketing has revolutionized the way businesses connect with their customers. As a brand that's always innovating, Twilio Segment is excited to announce our latest product, Linked Audiences.  Now, your warehouse data and real-time events can be used to enrich profiles and empower personalized customer experience across any use case in your business.

Challenges Faced by Marketers and Data Teams

Linked Audiences is more than just a tool; it’s a game-changer for marketers. Marketers often struggle with creating targeted audiences from data in the warehouse due to complex processes and a lack of technical expertise. Additionally, data teams often face hurdles in maintaining data pipelines, ensuring data quality and consistency, and enforcing compliance and security around customer data.

A User-Friendly Solution

Linked Audiences is designed to address these challenges. Built on top of the Segment Data Graph, Linked Audiences offers seamless integration with your data warehouse. Marketers can now create intricate, data-driven audience segments with heightened data security, less data duplication, and a no-code interface. This means marketers get the data they need in their multi-channel marketing tool faster, and data teams can trust that compute spend won’t explode because audiences only need to be queried once per run.

Embrace Data-Driven Marketing

Linked Audiences was designed for both B2B and B2C marketers. This solution brings personalization to the forefront of marketing, magnifying your capabilities to create intricate, data-driven audience segments on top of the data in your warehouse.

But why choose Linked Audiences? Here are the key benefits:

  • Data Integration: Enjoy seamless integration with warehouse data using the Segment Data Graph to map your entire customer data model back to a unified profile

  • User-Friendly Design: Benefit from a marketer-friendly no-code interface for easy audience creation and exploration.

  • Advanced Targeting: Utilize fully flexible targeting options to customize the payload being sent for precise audience segmentation, leveraging complex data relationships from your warehouse for tailored personalization strategies.

  • Easy Integration with Marketing Platforms: Linked Audiences is compatible with leading cloud Actions Destinations, from Segment, for easy audience activation in downstream channels like Braze, Iterable, Salesforce, and more.

  • AI Data for Precision: Utilize Predictive Traits from CustomerAI to gain deep insights into customer interests, preferences, and behaviors, refining your targeting strategies.

The Future of Personalized Marketing

With Linked Audiences, which will be available as an add-on package to all Engage customers, you can maximize customer engagement through individualized marketing and leverage real-time data enrichment to deliver personalized experiences at scale. Adapt your marketing strategies effortlessly with a system built for growth.

Ready to transform your customer engagement? Contact us today to request a demo for Linked Audiences! Embrace the future of personalized marketing, where data meets precision.

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