CDP Week, Segment’s conference for customer data leaders, is just around the corner.
From June 21-23rd, over 5,000 attendees from fast-growing startups to the Fortune 500 will join together to discuss how they’re using customer data to build better customer experiences.
And it’s not too late to join them. There’s still time to save your seat and get access to over 25+ sessions, keynotes, product announcements, and more.
With so much happening throughout the week, we’ve put together a handy list of five things you won’t want to miss.
Bozoma Saint John on Leading with Resilience and Innovation
June 21, 12pm EST | 9am PST
As we navigate an unprecedented season of our personal and professional lives – a time of “post-isolation” and “post-pandemic” -– empower yourself with actionable strategies to authentically build trust with your team, your customers, and the market.
Join Forbes’ #1 Most Influential CMO, Bozoma Saint John, and Katrina Wong, VP of Marketing, Twilio Segment, for a discussion diving into how to keep yourself and your customers motivated and inspired.
From tactical insights outlining how to draw on the loyalty of existing customers while gaining new ones, to what strategic narratives and communication businesses should be delivering in the new normal, this session will leave you excited to innovate.
Cookieless Conversion and the Future of Marketing
June 21, 2pm EST | 11am PST
With third-party cookies set to be phased out in 2023, the rules of digital advertising are being rewritten.
But fear not, the end of third-party cookies doesn’t automatically mean disaster for digital advertisers. In fact, there’s a better, more ethical way forward with first-party data.
In this joint customer and product deep dive from Twilio Segment and Meta, we cover how the ban of third-party cookies is a turning point for digital advertising, the necessity of first-party data, and how you can use Twilio Segment and Meta together to help your business switch to a privacy-first digital advertising model
Slices with Segment: Developer Stories and Demo Showcase
June 22, 3pm EST | 12pm PST
Calling all developers, creators, code-experts, and code-newbies alike! Pull up a seat and listen to our developer community talk shop in our interactive showcase.
Featuring a host of panelists from companies like IBM, Suzy, and June, you’ll learn how to manage your configuration as code, get actionable tips on organizing event data, and learn the delicate art of getting internal buy-in for a CDP project.
Discussion: 3rd Annual State of Personalization Report 2022
June 22, 12pm EST | 9am PST
At CDP Week, we’ll give attendees a first look at Segment’s annual State of Personalization Report. Using survey data from over 3,000 businesses and consumers worldwide, the report shines a light on the most salient global trends in personalization.
To walk you through the report’s most important findings, Kathryn Murphy, VP and GM of Twilio Engage, will moderate a discussion with Tess Mercer, Head of Marketing Ops at Box.
They’ll touch on the biggest obstacles they’ve faced trying to implement personalization at scale (technology, organizational impediments, and more) before exploring how Twilio Segment customers are applying successful personalization strategies in real life.
Product Tour: Building Omnichannel Customer Experiences with Twilio Segment CDP
June 23, 1pm EST | 10am PST
You’ve probably heard the phrase omnichannel marketing thrown around quite a bit, but have assumed it’s just too expensive or too tedious to be worth your time. But modern marketers everywhere are changing their tune. That’s because they’ve seen firsthand how effective omnichannel marketing can be for both their business and their customers.
In this session, the fashion retailer Veronica Beard will offer a firsthand account of how omnichannel marketing is benefitting customers and businesses alike. Their secret? Investing in data infrastructure from the outset.
So what are you waiting for?
Be sure to register for CDP Week to get access to all of the above sessions and much, much more. See you next week!
How to collaborate across marketing & engineering teams when purchasing new technology
Learn how to align and collaborate across marketing and engineering teams, especially when it comes to launching new marketing software that benefits them both.
AI + Personalization: 5 Ways to Use It
Companies that use AI and a CDP can create strong, personalized campaigns that are unique to their customers. This blog explores 5 use cases, complete with examples.
Four recent GDPR changes your business needs to know about
We cover GDPR changes: AI's impact, updated cookie banners, cross-border enforcement law, EU-U.S. Data Privacy Framework; Twilio Segment's role in GDPR compliance through consent, PII protection, local data processing.