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Analytics Academy

The right place to learn analytics

Learn from top industry experts and level-up your analytics knowledge through these six free courses, with 38 lessons that include real-life examples and data.

Illustration: Analytics Academy

A preview of what you’ll learn from our courses

Our handcrafted courses include basics of analytics as well as more advanced processes and strategies, to help your business grow faster.

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Available Courses

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Intro to analytics

Course 1 • 7 Lessons

In this course you’ll learn:

  • Choosing metrics that matter
  • How to think about analytics
  • Customer Data Guide: How to Make the Most of Your Data
  • Measuring product-market fit
  • The analytics quickstart guide
  • When to Use (and Not Use) SQL for Analysis: A Complete Guide
  • Why you should own your data
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Collecting the right data

Course 2 • 8 Lessons

In this course you’ll learn:

  • Customer data and the GDPR
  • Data Tracking: How to Create a Successful Data Tracking Plan
  • Leveraging interaction data
  • Naming Conventions: Why You Need Them for Clean Data
  • Ensuring Consistent, High-Quality Data at Scale
  • The anatomy of a `.track()` call
  • Tracking plans for B2B companies
  • Client vs Server-Side Tracking: What Is It & When to Track Each
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Choosing the right stack

Course 3 • 7 Lessons

In this course you’ll learn:

  • How stacks evolve
  • How to choose the best attribution provider
  • 9 Best Application Performance Monitoring Tools Compared
  • How to choose the right business intelligence tool
  • How to choose the right data warehouse
  • How to navigate the sea of customer data tools
  • Choosing an ESP service
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Building a data driven company

Course 4 • 5 Lessons

In this course you’ll learn:

  • 7 launch day data mistakes to avoid
  • Driving team performance with metrics
  • Motivating your team with data
  • Setting company strategy with data
  • Using Analytics to Set OKRS: Keys to Data-Driven OKRs
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Grow using data

Course 5 • 7 Lessons

In this course you’ll learn:

  • Boosting return on ad spend
  • Finding growth opportunities in your product with data
  • How to create the best audiences for your campaigns
  • What is a Growth Model? + How to Identify Your Company’s
  • Personalize your campaigns with your data warehouse
  • The quickest wins in SEO
  • Three simple email campaigns that can help improve retention
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Advanced analytics

Course 6 • 2 Lessons

In this course you’ll learn:

  • A Guide to Multi-Touch Attribution: What It Is and How to Do It
  • Product Usability: How to Measure and Improve it
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We empower every team with good data

Segment is a customer data platform that helps your entire company become analytics experts. We collect user events from your web and mobile apps, and make it possible for every team to use that data to make decisions, power tools, and drive growth.

The best companies are built on unified customer data