Analytics Academy

The right place to learn analytics

Learn from top industry experts and level-up your analytics knowledge through these six free courses, with 38 lessons that include real-life examples and data.

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Illustration: Analytics Academy

A preview of what you’ll learn from our courses

Our handcrafted courses include basics of analytics as well as more advanced processes and strategies, to help your business grow faster.

icon-intro-to-analyticsIntro to analytics
Course 1•Lesson 2 of 7

How to think about analytics

You need to think about analytics differently. In this lesson, you'll learn what a successful analytics process looks like and how to do it yourself.

icon-collecting-the-right-dataCollecting the right data
Course 2•Lesson 4 of 8

Naming Conventions: Why You Need Them for Clean Data

To speed up your time to insight, you should enforce a naming convention when instrumenting analytics. In this lesson, we’ll go over why you need a naming standard and our preferred approach, the object-action framework.

icon-choosing-the-right-stackChoosing the right stack
Course 3•Lesson 3 of 7

9 Best Application Performance Monitoring Tools Compared

Performance issues destroy your customer experience. So stop them in their tracks! This lesson will give you insight into the performance monitoring vendor landscape and walk through some key considerations when it comes to selecting the right tool for your business.

icon-bulding-a-data-driven-companyBuilding a data driven company
Course 4•Lesson 1 of 5

7 launch day data mistakes to avoid

Launch day only comes around so often. So when it does, you want to make sure your using data to get the most out of this opportunity. Over the years, we've launched countless products and features, and have worked with some of the biggest companies advising them on data strategies for new launches. This chapter outlines some of the most common data pitfalls we've seen heading into launch day, and some easy strategies to avoid them.

icon-grow-using-dataGrow using data
Course 5•Lesson 3 of 7

How to create the best audiences for your campaigns

Getting the right message to the right person at the right time requires that your tools are working off the right audiences. While 1:1 communication may be out of the question as you scale, it doesn’t mean you can’t engage users and personal and relevant ways. Check out this lesson to learn more about the audiences every B2C and B2B company can use to guarantee high engagement.

icon-advance-analyticsAdvanced analytics
Course 6•Lesson 2 of 2

Product Usability: How to Measure and Improve it

In this lesson, you'll learn how to understand your product usability metrics to better enhance adoption and engagement in your product.

Available Courses

icon-intro-to-analytics

Intro to analytics

Course 1•7 Lessons

In this course you’ll learn:
  • Choosing metrics that matter
  • How to think about analytics
  • Customer Data Guide: How to Make the Most of Your Data
  • Measuring product-market fit
  • The analytics quickstart guide
  • When to Use (and Not Use) SQL for Analysis: A Complete Guide
  • Why you should own your data

Course 1•Lesson 1

Choosing metrics that matter

Everyone loves their wall-mounted dashboards, but we rarely pick the right metrics to track. And tracking the wrong metrics is almost as bad as tracking nothing at all. Here's what you need to know about selecting actionable metrics.

icon-collecting-the-right-data

Collecting the right data

Course 2•8 Lessons

In this course you’ll learn:
  • Customer data and the GDPR
  • Data Tracking: How to Create a Successful Data Tracking Plan
  • Leveraging interaction data
  • Naming Conventions: Why You Need Them for Clean Data
  • Ensuring Consistent, High-Quality Data at Scale
  • The anatomy of a `.track()` call
  • Tracking plans for B2B companies
  • Client vs Server-Side Tracking: What Is It & When to Track Each

Course 2•Lesson 1

Customer data and the GDPR

Regulations like the GDPR give your customers new rights over how you collect and process their data. Make sure you’re prepared to respect your customers’ rights and their privacy.

icon-choosing-the-right-stack

Choosing the right stack

Course 3•7 Lessons

In this course you’ll learn:
  • How stacks evolve
  • How to choose the best attribution provider
  • 9 Best Application Performance Monitoring Tools Compared
  • How to choose the right business intelligence tool
  • How to choose the right data warehouse
  • How to navigate the sea of customer data tools
  • Choosing an ESP service

Course 3•Lesson 1

How stacks evolve

Founders always ask us to recommend the “ideal” growth stack for startups. While this will vary among startups, we’ve identified a few stack trends across fast-growing startups that are valuable to know in the early stages.

icon-bulding-a-data-driven-company

Building a data driven company

Course 4•5 Lessons

In this course you’ll learn:
  • 7 launch day data mistakes to avoid
  • Driving team performance with metrics
  • Motivating your team with data
  • Setting company strategy with data
  • Using Analytics to Set OKRS: Keys to Data-Driven OKRs

Course 4•Lesson 1

7 launch day data mistakes to avoid

Launch day only comes around so often. So when it does, you want to make sure your using data to get the most out of this opportunity. Over the years, we've launched countless products and features, and have worked with some of the biggest companies advising them on data strategies for new launches. This chapter outlines some of the most common data pitfalls we've seen heading into launch day, and some easy strategies to avoid them.

icon-grow-using-data

Grow using data

Course 5•7 Lessons

In this course you’ll learn:
  • Boosting return on ad spend
  • Finding growth opportunities in your product with data
  • How to create the best audiences for your campaigns
  • What is a Growth Model? + How to Identify Your Company’s
  • Personalize your campaigns with your data warehouse
  • The quickest wins in SEO
  • Three simple email campaigns that can help improve retention

Course 5•Lesson 1

Boosting return on ad spend

To drive continued and sustained growth, marketers need to get digital advertising right. A good indicator that you’ve done that is a strong return on ad spend (ROAS). In this chapter, we’ll cover some tips and tricks that will help you maximize your ROAS and keep those new users flowing in.

icon-advance-analytics

Advanced analytics

Course 6•2 Lessons

In this course you’ll learn:
  • A Guide to Multi-Touch Attribution: What It Is and How to Do It
  • Product Usability: How to Measure and Improve it

Course 6•Lesson 1

A Guide to Multi-Touch Attribution: What It Is and How to Do It

Very few customers buy on their first visit to your website. They usually see a few ads, read some blogs, and hear about you from friends. As a result, multi-channel attribution has become critically important to spot nascent and high-quality user acquisition channels.

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We’ll share a copy of this guide and send you content and updates about Twilio Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.

We empower every team with good data

Segment is a customer data platform that helps your entire company become analytics experts. We collect user events from your web and mobile apps, and make it possible for every team to use that data to make decisions, power tools, and drive growth.

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